Diet Coke : Marc Jacobs Revealed -- Photobooth

Andrew Cooper, you've got competition.

Published On
Feb 06, 2013

Editor's Pick

This year, for the price of one Diet Coke "hunk," introduced recently as Brit model Andrew Cooper, you get two. Agency Wolkoff and Arnodin are behind this video featuring the dishy Marc Jacobs as another Diet cola lover, stripping in a photo booth. The action is accompanied by the iconic Etta James track, "I Just Wanna Make Love to You," which has featured as the soundtrack for all the other beefcake ads from the brand.

Marc Jacobs was also announced as Coke's creative director for 2013, where he will be creating a limited-edition collection of bottles of cans that will be inspired by the past three decades of the rise of female empowerment.