L.G. : Different Sides - Kill Bill
The entire side.
Published On
Apr 22, 2012
Editor's Pick
Y&R Sao Paulo cleverly communicates the LG Home Theater's 3D sound idea by showing you the 'other side' of well-known movie posters. Posters for films including 'Kill Bill,' 'Pretty Woman' and 'Forrest Gump' are shown from the back, with the titles inverted. It's good that they used movies that have very recognizable imagery, or else this could have been another brain-teasing campaign that most people just didn't get.
Credits
- Date
- Apr 23, 2012
- Brand :
- L.G.
- Client :
- L.G.
- Agency :
- Young & Rubicam-Sao Paulo
- Chief Creative Officer :
- Rui Branquinho
- Creative Director :
- Rui Branquinho
- Creative Director :
- Flavio Casarotti
- Creative Director :
- Victor Santanna
- Creative Director :
- Jorge Iervolino
- Art Direction :
- Guilherme Rcz
- Copywriter :
- Lucas Caso
- Photographer :
- Lucio Cunha
- Art Buyer :
- Monica Beretta
- Print Agency Producer :
- Elaine Carvalho
- Print Agency Producer :
- Flavio Zamboni
- Creative Planner :
- Fernanda Flandoli
- Creative Planner :
- Joao Gabriel
- Creative Planner :
- Rafael Rossi
- Media Team :
- Gustavo Gaion
- Media Team :
- Gabriela Ben David
- Client Approval :
- Pablo Vidal
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Project Type
