LG : Digital Ponder Beard

Digital Rogaine for your face, courtesy of LG.

Published On
Feb 15, 2010

Editor's Pick

Now you too can have a Ponder Beard. Y&R/New York's latest effort for LG lets visitors to the Give It a Ponder site watch themselves gradually become as hirsute as James Lipton while they chat with their friends online, via a combination of animation and facial recognition and tracking technology. The site is the latest element of the LG's multiplatform anti-bullying campaign encouraging teens to "give it a ponder" before they send potentially harmful text messages.

Credits

Date
Feb 16, 2010
Brand :
LG
Client :
LG
Executive Creative Director :
Ian Reichenthal
Executive Creative Director :
Scott Vitrone
Associate Creative Director :
John Battle
Associate Creative Director :
Jeff Blouin
Art Director :
Alexander Nowak
Copywriter :
Felix Richter
Executive Director, Content Production :
Lora Schulson
Executive Director, Content Production :
Nathy Aviram
Executive Producer :
Alex Gianni
Producer Assistant :
Tamara Lecker
Group Creative Director :
Mike Wente
Technical Director :
Martin Coady
Flash Developer :
Marc Brown
Application Development :
Juliene Dufrenne
Application Development :
Art Shectman
Application Development :
Matt Grippo
CG Artist :
Kevin Ives
Agency :
Young & Rubicam-New York
Global Creative Director :
Darren Moran

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Project Type