LG : Digital Ponder Beard

Digital Rogaine for your face, courtesy of LG.

Published On

Feb 15, 2010

Editor's Pick

Now you too can have a Ponder Beard. Y&R/New York's latest effort for LG lets visitors to the Give It a Ponder site watch themselves gradually become as hirsute as James Lipton while they chat with their friends online, via a combination of animation and facial recognition and tracking technology. The site is the latest element of the LG's multiplatform anti-bullying campaign encouraging teens to "give it a ponder" before they send potentially harmful text messages.

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Credits

Date: Feb 16, 2010

Brand :: LG

Client :: LG

Executive Creative Director :: Ian Reichenthal

Executive Creative Director :: Scott Vitrone

Associate Creative Director :: John Battle

Associate Creative Director :: Jeff Blouin

Art Director :: Alexander Nowak

Copywriter :: Felix Richter

Executive Director, Content Production :: Lora Schulson

Executive Director, Content Production :: Nathy Aviram

Executive Producer :: Alex Gianni

Producer Assistant :: Tamara Lecker

Group Creative Director :: Mike Wente

Technical Director :: Martin Coady

Flash Developer :: Marc Brown

Application Development :: Juliene Dufrenne

Application Development :: Art Shectman

Application Development :: Matt Grippo

CG Artist :: Kevin Ives

Agency :: Young & Rubicam-New York

Global Creative Director :: Darren Moran

Need a credit fix? Contact the Creativity Editors

Project Type

Social Media