LG : Digital Ponder Beard

Digital Rogaine for your face, courtesy of LG.

Published On
Feb 15, 2010

Editor's Pick

Now you too can have a Ponder Beard. Y&R/New York's latest effort for LG lets visitors to the Give It a Ponder site watch themselves gradually become as hirsute as James Lipton while they chat with their friends online, via a combination of animation and facial recognition and tracking technology. The site is the latest element of the LG's multiplatform anti-bullying campaign encouraging teens to "give it a ponder" before they send potentially harmful text messages.

Credits

Date
Feb 16, 2010
Brand:
LG
Client:
LG
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Associate Creative Director:
John Battle
Associate Creative Director:
Jeff Blouin
Art Director:
Alexander Nowak
Copywriter:
Felix Richter
Executive Director, Content Production:
Lora Schulson
Executive Director, Content Production:
Nathy Aviram
Executive Producer:
Alex Gianni
Producer Assistant:
Tamara Lecker
Group Creative Director:
Mike Wente
Technical Director:
Martin Coady
Flash Developer:
Marc Brown
Application Development:
Juliene Dufrenne
Application Development:
Art Shectman
Application Development:
Matt Grippo
CG Artist:
Kevin Ives
Agency:
Young & Rubicam-New York
Global Creative Director:
Darren Moran

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Project Type