Is This Guy's Moped Crash Really What It Seems?

Campaign by Barclays Brings Common Digital Frauds to Life

Published On
May 08, 2017

Editor's Pick

U.K. bank Barclays is warning against digital fraud and scams in a 10m pound ($13m) campaign designed to warn customers to take more care with their information.

It includes two TV spots by BBH London in which common frauds are turned into scenarios that might take the viewer by surprise. In one seen here, a young man is shown being taken to hospital after a moped crash abroad -- in his voiceover, he explains the crash and how desperate he is for money to pay for medical treatment, requesting a bank transfer of 700 pounds to be made. However, he suddenly sits up and warns the viewer to camera: "I wouldn't if I were you."

Another scenario shows a woman in a call center, apparently on the phone to a customer. She asks for two digits of their password, then says she didn't hear and asks for a different two. She then turns to camera and asks: "Do you see what I did there?" James Rouse at Outsider directed the two spots.

Barclays is launching the campaign, which also includes print, outdoor and online ads, on the back of research that reveals a quarter of people in the U.K. have experienced a cyber-fraud or scam in the past three years.


May 08, 2017
Agency :
Brand :
Client :
Creative Team :
Nikki Lindman
Creative Team :
Kim Gill
Executive Creative Director :
Nick Gill
Director, Strategy :
Tom Roach
Managing Partner :
Will Nicholls
Business Lead :
Jon Barnes
Account Director :
Charlotte Elwig
Account Manager :
Selina Strasburger
Account Executive :
Alex Light
Producer :
Natalie Parish
Producer Assistant :
Sarah Finnigan Walsh
Production Company :
Director :
James Rouse
Producer :
Benji Howell
Director, Photography :
Stoeps Langensteiner
Editing House :
The Mill
Producer :
Tom Igglesden
Colorist :
David Ludlam
Visual Effects Lead :
Richard de Carteret
Visual Effects Assistant :
Nina Mosand
Online :
Paul Wratten
Sound Director :
Engineer :
Antony Moore
Producer :
Ryan Smith
Producer :
Sally Kursa
Creative Director :
Mark Reddy
Photographer :
Daniel Stier
Designer :
Christian Tunstall
Designer :
Rob Wilson

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