It seems Johnsonville isn't only passionate about sausage; it's also getting more invested in content too. The brand previously created its own sausage-cooking reality show ahead of the Super Bowl, and now, it's set unveil another branded online series.
Debuting on April 6, "Dinner Is Served" stars Top Chef alum Fabio Viviani and a host of the company's employees in Watertown, Wisconsin. Throughout the series, he shares with them some of his family cooking secrets and cooks them up a big meal while celebrating their contributions as hardworking Johnsonville staffers.
According to Johnsonville, the surprise is a high-point following a challenging time. In 2015, its Watertown plant burned down completely, and the following year was one of rebuilding, for the company and its workers. The campaign celebrates its first full year back up and running in the new facility.
Viewers can full the full series starting next week on dinnerisserved.tv.