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72andSunny's New Campaign Gears up for Push of New Activision Title

Published On
Oct 11, 2013

Editor's Pick

On November 5, Activision will drop its latest installment in the Call of Duty franchise, "Ghosts." To gear up for the launch, 72andSunny released a series of new spots depicting the everyday lives of the average Jane and Joe -- including a doctor giving a prostate exam, a guy enjoying a cup of tea and a woman getting a dental checkup. But the boring routines become peppered with some high-octane, albeit imagined, moments, as the superfans anticipate the release of the new title. The spots (see all to the right) were directed by Biscuit's Aaron Stoller and debuted during NFL Football. They also appear on Call of Duty's YouTube page and website.


Oct 11, 2013
Brand :
Client :
Agency :
Chief Creative Officer :
Glenn Cole
Chief Executive Offier :
John Boiler
Chief Strategy Officer :
Matt Jarvis
Executive Creative Director :
Frank Hahn
Creative Director/ Copywriter :
Josh Fell
Creative Director/Designer :
Rey Andrade
Writer :
Jed Cohen
Lead Designer :
Jeremy Wirth
Writer :
Matt Spicer
Art Director :
Will Lindbeg
Junior Designer :
Drew Vaughan
Chief Production Officer :
Tom Dunlap
Director, Film Production :
Sam Baerwald
Executive Producer :
Dan Ruth
Senior Producer :
Oscar Thomas
Director :
Aaron Stoller
Production Company :
Biscuit Filmworks
Managing Director :
Shawn Lacy
Executive Producer :
Holly Vega
Head of Production :
Rachel Glaub
Producer :
Jay Veal
Production Supervisor :
Jen Berry
Executive Producer :
Crissy DeSimone
Executive Producer :
Deborah Sullivan
Senior Producer :
Kendra Desai
Editor :
Chan Hatcher
Finishing/Visual Effects :
Method Studios
Executive Producer :
Robert Owens
Telecine :
Sound Design :
Henry Boy
Music and Sound Company :
Colorist :
Dave Hussey
Color Producer :
Denise Brown
Color Assistant :
Jim Harmon
Color Assistant :
Ryan Dale
Music and Sound Producer :
Patrick Oliver
Mix :
Lime Studios
Mixer :
Rohan Young
Mix Assistant :
Jeff Malen
Mix :
Jessica Locke
Sound Designer :
Bill Chesley
Executive Producer :
Kate Gibson

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