Spotify Has Suggestive Fun With Cringeworthy Family Moments

Biscuit's Matt Devine Directs Ads Promoting Family Service Plan

Published On
Apr 25, 2017

Editor's Pick

Spotify has hilarious, rude fun with some family musical moments in two new ads promoting its family service plan.

In one ad, seen here, a son is rocking out to Savage Garden's "Truly, Madly, Deeply," at the dinner table while his sister and mom cringe. Mom is cringing, as she explains to camera, because he was "made to this song, right here, on this table."

Another spot features a sister playing Justin Bieber's "Love Yourself" outside her brother's bedroom door, commenting, "I think we all know what's going on in there."

Matt Devine of Biscuit directed the ads, which were created in-house by Spotify.

The spots are part of a campaign promoting Spotify's family plan in the U.K., which provides a family of up to six individual Spotify Premium accounts for 14.99 pounds a month. They represent the first time Spotify has promoted its family product in consumer marketing in the U.K.

The campaign also features print with illustrations from Sara Andreasson. It will roll out across TV, out of home, digital, social and in cinema.

"The joys and frustrations of family life -- whether it be between parents and teenagers, or sibling rivalry -- can be a very rich seam of inspiration," said Spotify UK Marketing Manager Holly Brooker in a statement. "The new campaign takes a humorous look at some of those moments, and how music on Spotify can provide a soundtrack to all aspects of shared family life"