One BMW Films Another in the Auto Brand's Latest Spot

Ad Features an M4 'Directing' a 4 Series Model

Published On
Feb 07, 2017

Editor's Pick

There's something a little different about BMW's latest ad; the camera work was actually done by a car.

In the TV spot, BMW's new 4 Series is filmed by a sibling vehicle, the M4, with a camera strapped to its front, giving a car's eye view perspective on the 4 Series as it races through the streets of Lisbon, Portugal.

The ad, by KBS, promotes both models. The spots will run on broadcast and online channels, and will be featured on BMW's YouTube channel. The "actual" director was RSA's Henrik Hansen.


Feb 07, 2017
Brand :
Client :
Agency :
KBS-New York
Director :
Henrik Hansen
Production Company :
RSA Films
Visual Effects :
Method Studios
Executive Producer :
Robert Owens
Executive Producer :
Stuart Robinson
Head of Production :
Jeff Wolfe
Head of Production :
Ananda Reavis
Producer :
Stephanie Allis
Producer :
Crystal Rossmann
Creative Director :
Claus Hansen
Creative Director :
Alvin Cruz
Visual Effects Supervisor :
Doug Luca
Visual Effects Supervisor :
Boaz Livny
Color :
Company 3
Colorist :
Siggy Ferstl
Producer :
Matt Moran

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Project Type