One BMW Films Another in the Auto Brand's Latest Spot
Ad Features an M4 'Directing' a 4 Series Model
By
Alexandra Jardine
Published On
Feb 07, 2017
Editor's Pick
There's something a little different about BMW's latest ad; the camera work was actually done by a car.
In the TV spot, BMW's new 4 Series is filmed by a sibling vehicle, the M4, with a camera strapped to its front, giving a car's eye view perspective on the 4 Series as it races through the streets of Lisbon, Portugal.
The ad, by KBS, promotes both models. The spots will run on broadcast and online channels, and will be featured on BMW's YouTube channel. The "actual" director was RSA's Henrik Hansen.
Credits
- Date
- Feb 07, 2017
- Brand :
- BMW
- Client :
- BMW
- Agency :
- KBS-New York
- Director :
- Henrik Hansen
- Production Company :
- RSA Films
- Visual Effects :
- Method Studios
- Executive Producer :
- Robert Owens
- Executive Producer :
- Stuart Robinson
- Head of Production :
- Jeff Wolfe
- Head of Production :
- Ananda Reavis
- Producer :
- Stephanie Allis
- Producer :
- Crystal Rossmann
- Creative Director :
- Claus Hansen
- Creative Director :
- Alvin Cruz
- Visual Effects Supervisor :
- Doug Luca
- Visual Effects Supervisor :
- Boaz Livny
- Color :
- Company 3
- Colorist :
- Siggy Ferstl
- Producer :
- Matt Moran
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