One BMW Films Another in the Auto Brand's Latest Spot
Ad Features an M4 'Directing' a 4 Series Model
Feb 07, 2017
There's something a little different about BMW's latest ad; the camera work was actually done by a car.
In the TV spot, BMW's new 4 Series is filmed by a sibling vehicle, the M4, with a camera strapped to its front, giving a car's eye view perspective on the 4 Series as it races through the streets of Lisbon, Portugal.
The ad, by KBS, promotes both models. The spots will run on broadcast and online channels, and will be featured on BMW's YouTube channel. The "actual" director was RSA's Henrik Hansen.