The Manning Brothers Reprise Rap Star Roles for DirecTV
The NFL Siblings Are Getting Good at This Music Video Thing
Aug 11, 2014
DirecTV and Grey New York continue to provide a platform for the Manning brothers' rap star dreams in this new music video promoting the brand's new Fantasy Football-dedicated channel. While the pair's previous outing, directed by Hungry Man's Bryan Buckley, took an over-the-top approach to the genre, this time DirecTV adds a bit more "authenticity" to the clip, leveraging the sensibilities of Director X, who has shot videos for Kanye West and Jay-Z. The combination of slick execution and familiar music video conceits makes for a special kind of hilarity --as seen for example, with Peyton Manning's moon face more than halfway in. "We actually went for an authentic, somewhat honest approach to a modern rap video, which makes it even more ridiculous," said Grey Global CCO Tor Myhren.