DirecTV : Questions

You'll want to watch this again. And again.

Published On
Jul 18, 2012

Editor's Pick

At first look, it's a simple offer ad from DirecTV. But on second viewing, it's a masterfully directed, beautifully detailed video by Tom Kuntz and Grey New York.

In 23 rapidly changing setups, John Cleese answers (and poses) basic "What?," "Why?," and "When?"questions about the new promotion. Some clever art direction makes it an ad you'll want to record: Pause it during each scene to unearth hilarious, tantalizing details -- including a butler who is willing to do it all, and more, for Mr. Cleese.

At 0.02, you see the faithful aide blowing up a beach ball while Mr. Cleese relaxes in the pool, while at 0.04, he's holding up a wood-paneled television. He's even brave enough to hold the target while Mr. Cleese engages in some target practice.

According to Grey New York chief creative officer Tor Myhren, "It's Monty Python meets Wes Anderson through the twisted lens of Tom Kuntz." The film was shot over two days, added Mr. Kuntz, who has been the go-to director on the agency's "What happens when you have cable" campaign for the client.

Credits

Date
Jul 18, 2012
Brand:
DirecTV
Client:
DirecTV
Agency:
Grey-New York
Chief Creative Officer:
Tor Myhren
Director:
Tom Kuntz
Production Company:
MJZ
Creative Director:
Doug Fallon
Creative Director:
Steve Fogel
Executive Creative Director:
Dan Kelleher
Executive Producer:
Andrew Chinich
Associate Producer:
Lindsay Myers
Director, Photography:
Jo Willems
Producer:
Suza Horvat
Editor:
Gavin Cutler
Editorial Company:
Mackenzie Cutler
Assistant Editor:
Ryan Steele
Sound Design:
Sam Shaffer
Sound Design:
Mackenzie Cutler
Casting:
Shooting from the Hip
Visual Effects:
Method NY
Voiceover Talent:
John Cleese
Visual Effects Supervisor:
Jay Hawkins
CG Supervisor:
Doug Luka
Lead Flame Artist:
Jaime Scott
Matte Painter/Compositor:
Amy Paskow
Compositor:
Adam Schwartz
Compositor:
Alexander Koehl
CG Animator:
Matt Hackett
CG Lighter:
Jaemin Lee
Effects:
Andreu Lucio
Shoot Supervisor:
Nordin Rahhali
Executive Producer:
Gabby Gourrier
Executive Producer:
Stephanie Gilgar
Visual Effects Producer:
Christa Cox
Production Coordinator:
Carlos Herrera

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Project Type