To show off the deep cleaning power of Morning Fresh, DDB Melbourne developed a special line of beefcake-adorned dishware that goes from dirty to clean when submerged in hot water, via what the agency dubs as "Aqua Beefcake Transition Technology™." The dishes are available for sale on the Dirty Dishes website, where visitors can also send filthy messages to friends and get a bite of beefcake tease in short films starring a filthy fireman and a crude cowboy.