Morning Fresh : Dirty Dishes Site
Introducing Aqua Beefcake Transition Technology
Published On
Sep 09, 2010

Editor's Pick
To show off the deep cleaning power of Morning Fresh, DDB Melbourne developed a special line of beefcake-adorned dishware that goes from dirty to clean when submerged in hot water, via what the agency dubs as "Aqua Beefcake Transition Technology™." The dishes are available for sale on the Dirty Dishes website, where visitors can also send filthy messages to friends and get a bite of beefcake tease in short films starring a filthy fireman and a crude cowboy.
Credits
- Date
- Sep 10, 2010
- Brand :
- Morning Fresh
- Client :
- Morning Fresh
- Agency :
- DDB-Melbourne
- Executive Creative Director :
- Grant Rutherford
- Group Creative Director :
- Jim McKeown
- Group Creative Director :
- Nick Cummins
- Group Creative Director :
- Brendon Guthrie
- Head of Art :
- Tim Holmes
- Creative :
- Ben Green
- Creative :
- Pat Lennox
- Agency Producer :
- Janine Wertheim
- Production Company :
- Plaza Films
- Director :
- Paul Middleditch
- Photographer :
- Matt Baker
- Editor :
- Peter Whitmore
- Sound Director :
- Dylan Stevens
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Project Type
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