Morning Fresh : Dirty Dishes Site

Introducing Aqua Beefcake Transition Technology

Published On
Sep 09, 2010

Editor's Pick

To show off the deep cleaning power of Morning Fresh, DDB Melbourne developed a special line of beefcake-adorned dishware that goes from dirty to clean when submerged in hot water, via what the agency dubs as "Aqua Beefcake Transition Technology™." The dishes are available for sale on the Dirty Dishes website, where visitors can also send filthy messages to friends and get a bite of beefcake tease in short films starring a filthy fireman and a crude cowboy.


Sep 10, 2010
Brand :
Morning Fresh
Client :
Morning Fresh
Agency :
Executive Creative Director :
Grant Rutherford
Group Creative Director :
Jim McKeown
Group Creative Director :
Nick Cummins
Group Creative Director :
Brendon Guthrie
Head of Art :
Tim Holmes
Creative :
Ben Green
Creative :
Pat Lennox
Agency Producer :
Janine Wertheim
Production Company :
Plaza Films
Director :
Paul Middleditch
Photographer :
Matt Baker
Editor :
Peter Whitmore
Sound Director :
Dylan Stevens

Need a credit fix? Contact the Creativity Editors

Project Type