California Lottery: Discover the Power of 5

Published On
Sep 02, 2014


This CA Lottery campaign aims to create intrigue and mystique around the number 5 to help boost sales for the $5 category overall.


Sep 02, 2014
Agency :
David & Goliath
Founder and Chairman :
David Angelo
Chief Creative Officer :
Colin Jeffery
Brand :
California Lottery
Client :
California Lottery
Digital Producer :
Keenan Howard
Developer :
Ardon Hall
Digital Art Director :
Jennifer Yi
Radio Producer :
Natalia Celis
Creative Director :
Mark Monteiro
Creative Director :
John Davis
Associate Creative Director, Copywriter :
Greg Buri
Associate Creative Director, Art Director :
Basil Cowieson
Art Director :
Michael jf Wilson
Copywriter :
Courtney Pulver
Broadcast Producer :
Jennifer Giannettoni
Strategic Planning Director :
Kristen Knape
Junior Account Planner :
Jessica Watts
Account Director :
Stacia Parseghian
Management Supervisor :
Janet Wang
Account Executive :
Lindsay Brown
Assistant Account Executive :
Brea Talsness
Director, Print Services :
Meredith Walsh
Production Company :
Director :
Rocky Morton
Director, Photography :
Greig Fraser
President :
David Zander
Executive Producer :
Scott Howard
Staff Production Manager :
Mia Dahlman Leon
Line Producer :
Helen Hollien
Editorial Facility :
Editor :
Corky Devault
Assistant Editor :
Zach Vandlick
Post Producer :
Jonathan Carpio
Color Correction :
Colorist :
Mark Gethin
Color Correction :
Summer McCloskey
Visual Effects Supervisor :
Paul O'Shea
Visual Effects Supervisor :
Ryan Knowles
Lead Flame Artist :
Ryan Knowles
Executive Producer :
Elexis Stearn
Online Producer :
Juliet Tierney
Mix Company :
Margarita Mix
Audio Mixer :
Nathan Dubin (at Margarit Mix)
Executive Producer :
Michele Millard
Director, Digital :
Josh Crick
Director, Digital Delivery and Technology :
Robert Boucher
Digital Producer :
Michael Karney
Sound Design and Mix Company :
Lime Studios
Audio Mixer :
Mark Meyuhas
Assistant Mixer :
Matt Miller

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