Relive a Spectacular 33-Story Projection on the Side of the Empire State Building

Consciousness-Raising Summer Art Project Figures in a New Doc Debuting on Discovery Channel

Published On
Dec 01, 2015

Editor's Pick

If you were in New York City on August 1, you may have seen an art project by Travis Threlkel and Louie Psihoyos projected spectacularly on the side of the Empire State Building. Working with a team at San Francisco creative studio Obscura (Threlkel is a co-founder), they used 40 high-powered projectors to illuminate 33 floors of the south facade of the building with images of endangered animals as a consciousness-raising effort.

Now you can get a second chance at seeing the project in action as a part of "Racing Extinction," an "eco-thriller that exposes the man-made issues fueling the mass extinction of endangered animals" that debuts on Discovery Channel in the U.S. on Dec. 2 at 9 p.m. ET / 8 p.m. CT. (It's also available for download on Amazon and iTunes.) It was produced by Psihoyos, who won an Academy Award for "The Cove."

Editor's note: Firefox users may have trouble viewing the slideshow above; if that's the case, please view this post in an alternative browser such as Chrome.


Dec 01, 2015
Discovery Channel/Obscura
Discovery Channel/Obscura
Louie Psihoyos

Need a credit fix? Contact the Creativity Editors

Project Type