J&J Examines The Role of Dads in Father's Day Documentary
Film by TBWA Features Three Real Life Dads
Jun 11, 2014
Johnson & Johnson has always had a strong brand association with babies, and by default mothers. But in this documentary-style film produced for Father's Day, the brand takes a reflective look at the parenting role played by dads. Directed by Antony Crook of RDI for TBWA/Chiat/Day it focuses on three different real-life dads as they contemplate the impact they're making on their children's lives. Each dad has faced different challenges, from insecurity to homelessness. The final insight is that dads might not realize it, but they're irreplaceable.