Norway's adult retailer Kondomeriet proves that commercials for sex shops don't have to be obvious with this TV campaign from agency Futatsu Industries. The two ads show a divorced man and woman respectively, trying to convince us of all the positives about splitting up as they stuff fast food into a microwave, sit alone on the sofa or sit forlornly in a bar with a meal for one. The endline? "Invest in your relationship... while you still have one", together with Kondomeriet's logo.