DIY Living : DIY Furniture

Buy one, make one free.

Published On
Oct 10, 2012

Editor's Pick

Publicis Singapore gives DIY store promotions a sustainability twist with "DIY Packaging." In an effort to make the client, DIY Living, stand out among the plethora of other such shops in the country, the agency devised packaging for the products that could be folded and twisted to make their own furniture. Buy a real closet -- and get a stool free. It's a cute idea, especially good for students to furnish their dorm rooms, or parents who want to give their kids something to play with.

Credits

Date
Oct 10, 2012
Brand:
DIY Living
Client:
DIY Living
Agency:
Publicis-Singapore
Executive Creative Director/Production:
Ajay Thrivikramam
Art Director:
Wen Sen Yar
Copywriter:
Nikhil Panjwani
Agency Producer:
Annie Ang
Editing:
Reel Loco
Photographer:
Sebastian Siah

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Project Type