R2-D2 Is On a Romantic Mission in HP's Star Wars-Themed Campaign

Spots Use New Tagline 'Keep Reinventing'

Published On
Nov 20, 2015

Editor's Pick

HP is promotes its partnership with "Star Wars" with two new TV ads directed by Park Pictures' Tom Tagholm that center around its new tagline "Keep Reinventing."

In each, people get creative with HP's technology to make something Star Wars-related. In the ad seen here, a teenage boy builds his own version of R2-D2 with the help of his HP PC, as well as some tools and some scrapyard creativity. When the robot is complete, he sends him off on a mission. After a near miss with an excited dog, R2-D2 arrives at a girl's house -- but just what is he delivering?

In another ad, a family use HP's inks and printers to make a very special Star Wars-themed gift. (See if you recognize one of the actors from the original Star Wars film).

The campaign is by BBDO New York.


Nov 20, 2015
Brand :
Client :
Agency :
BBDO-New York
Worldwide Chief Creative Officer :
David Lubars
Chief Creative Officer :
Greg Hahn
Executive Creative Director :
Toygar Bazarkaya
Creative Director, Art Director :
Monty Pera
Creative Director/ Copywriter :
Don Marshall Wilhelmi
Account Director :
David Ritter
Account Manager :
Jaimie Donohue
Agency Producer :
Katherine Cheng
Group Director, Behavioral Planning :
Gordon Mclean
Director :
Tom Tagholm
Production Company :
Park Pictures/London
Executive Producer :
Dinah Rodriguez
Executive Producer :
Stephen Brierley
Line Producer :
Nick Goldsmith
Director, Photography :
Erik Alexander Wilson
Editor :
Tim Hardy/Stitch London
Visual Effects :
The Mill New York
Colorist :
Fergus McCall
Sound Engineer :
Philip Loeb
Music Supervisor :
John Mellilo
Music Supervisor :
Julia Millison

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Project Type