LG : dLite by LG Music Video

DOJO's debut for LG.

Published On

Aug 17, 2010

Editor's Pick

DOJO San Francisco debuted its first work out of the agency, an interactive program for LG's dLite phone. To promote the Tween-targeted handset, the agency built a campaign around new pop artist LIGHTS, creating a music video for the talent's song "White" that users can also reconfigure to make their own clips on the dLite website. The site also features an AR experience whereby visitors can create music with their own hands using their webcams.

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Credits

Date: Aug 18, 2010

Client :: LG

Brand :: LG

Agency :: DOJO

Executive Creative Director/Partner :: Mauro Alencar

Executive Creative Director/Partner :: Geoff Edwards

Art Director :: Chris Masse

Copywriter :: Michael Leibowitz

Senior Producer :: Annie Uzdavinis

Partnerships :: Audrey Santamarta

Production Company :: Paranoid US

Director :: Sophie Gateau

Partner/Executive Producer :: Claude Letessier

Partner/Executive Producer :: Cathleen O'Connor

Head of Production :: Matej Purg

Visual Effects and Animation :: Paranoid Design Studio

Head of Post Production/Producer :: Guillaume Raffi

Lead Artist :: Vincent Rogozyk

Music :: "White" by Lights

Mix :: Lime

Mixer :: Sam Casas

Assistant Engineer :: Jeff Malen

Executive Producer :: Jessica Locke

Color :: New Hat

Colorist :: Bob Festa

Need a credit fix? Contact the Creativity Editors

Project Type

Augmented Reality