Adidas : Do What Light Does

Robert Griffin III gets REALLY scary.

Published On
Jul 17, 2012

Editor's Pick

Adidas takes a sinister angle in promoting its adizero 5-Star Mid shoe with this spot out of 180 L.A. starring Redskins quarterback Robert Griffiin III in a variety of roles. Here, the athlete haunts a fearful opponent, appearing as a bus driver, trainer, police office and, of course, signal caller. His performance is surprisingly badass throughout. It helps, of course, that he has the adidas' super light cleats to get him where he needs to go. The spot was directed by Sam Brown of The Director's Bureau and features a track created out of Human.

Credits

Date
Jul 17, 2012
Brand:
Adidas
Client:
Adidas
Agency:
180-Los Angeles
Director:
Sam Brown
Production Company:
The Directors Bureau
Music and Sound Design:
Human
Executive Creative Director:
William Gelner
Creative Director:
Grant Holland
Creative Director:
Gavin Milner
Copywriter:
Zac Ryder
Art Director:
Adam Groves
Managing Partner, Executive Producer:
Peter Cline
Production Company:
Director's Bureau
Director:
Sam Brown
Director, Photography:
Alwin Kuchler
Executive Producer:
Melissa Culligan
Line Producer:
Jason Manz
Production Designer:
Pete Zumba
Stylist:
Jackie Roach
Editorial Company:
The Whitehouse
Editor:
Rick Lawley
Executive Producer:
Joni Williamson
Assistant Editor:
James Dierx
Colorist:
Adam Scott
Transfer Facility:
The Mill - LA
Online/Visual Effects:
The Mill - LA
Visual Effects Supervisor:
Tim Burke
Henry/Flame Artist:
Tim Burke
Executive Producer:
Sue Troyan
Head of Production:
Ben Hampshire
Producer:
Sabrina Elizondo
Recording Studio:
Eleven
Mixer:
Jeff Payne
Assistant Mixer:
Ben Freer
Executive Producer:
DJ Fox
Music/Sound Design:
Human
Director, Brand Marketing:
Britt Jorgensen
Director, Brand Communications and Digital Marketing:
Chris Murphy
Senior Brand and Digital Marketing Manager:
Jeremy Darlow

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Project Type