Touch Craig Robinson's Dart and Bad Things Will Happen

Comedian Now Gets Mad at You in New Dodge Interactive Experience

Published On
Aug 26, 2014

Editor's Pick

Wieden + Kennedy Portland continues the comedic fun, interactive-style, with Craig Robinson in the latest component of its Dodge Dart campaign. Initial films from the effort and others recently released feature the comedian waging all-out war with fellow funny man Jake Johnson, whom Mr. Robinson cautions not to put his filthy paws his shiny new wheels.

On the new site, visitors, this time, get the "Don't Touch my Dart" warning from Mr. Robinson, which, of course serves as an irresistible lure to do exactly the opposite. Once they do, they're in for a real trip.