Wieden + Kennedy Portland has positioned the Dodge Journey as the Search Engine for the Real World and is sending viewers out on a cross-country hunt. The launch spot announces that Dodge has hidden three of the vehicles around the country, and the first person to find each car will win his or her own. Over the course of the campaign, new videos will be released on theDodge Youtube Channel pointing players in the direction of the cars, but even if players are able to locate them virtually, theyll still have to make their way to the carsin the real worldto actually claim them. The campaign also features brilliant casting of Michael C. Hall, whose languid V.O.-- reminiscent of his Dexter character--helps to infuse the hunt with an added bit of urgency.