Volkswagen : The Dog Strikes Back -- Super Bowl XLVI

'The Force' follow-up.

Published On
Jan 31, 2012

Editor's Pick

Deutsch L.A.'s much-awaited follow up to last year's Super Bowl ad, "The Force," is out -- and while it may not quite live up to the perfect pitch of its predecessor, it keeps VW Super Bowl work firmly in the family-friendly, warm-hearted range.

The ad mixes dogs and Star Wars, as the teaserindicated. The 75-second version shown here (it will be cut to :60 for the game) tells the story of Bolt, a dog who wants to lose weight in order to keep up with the 2012 Volkswagen Beetle. It's 'The Bigger Loser' for a dog, but there is a surprise twist ending. The question is, does the meta leap at the end work? Or is it a case of trying too hard?

The team for this year's work includes the same director, Lance Acord, and editor, Jim Haygood from 'The Force.'


Feb 01, 2012
Brand :
Client :
Chief Creative Officer :
Mark Hunter
Group Creative Director :
Michael Kadin
Group Creative Director :
Matt Ian
Associate Creative Director :
Brian Freidrich
Agency :
Deutsch-Los Angeles
Associate Creative Director, Art Director :
Mark Peters
Director, Integrated Production :
Vic Palumbo
Director, Broadcast Production :
Victoria Guenier
Senior Producer :
Jim Haight
Associate Producer :
Marina Korzon
Production Company :
Park Pictures
Director :
Lance Acord
Executive Producer :
Jackie Kelman Bisbee
Executive Producer :
Mary Ann Marino
Line Producer :
Pat Frazier
Editorial :
Union Editorial
Editor :
James Haygood
Assistant Editor :
Dylan Firshein
Executive Producer :
Michael Raimondi
Senior Producer :
Joe Ross
Post Facility :
Colorist :
Stefan Sonnenfeld
Visual Effects :
Producer :
Megan Meloth
Visual Effects Supervisor :
Patrick Murphy
Sound Design :
740 Sound
Music :
James Brown Get Up Off of That Thing
Music/Original Score :
Elias Arts
Audio Post :
Lime Studios
Mixer/Owner :
Mark Meyuhas
Assistant Mixer :
Matt Miller
Producer :
Jessica Locke

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