Get Home Quicker By Train, Stop Your Dog Crapping On The Rug

Print Campaign For South Africa's Gautrain Shows Benefits Of Train Travel

Published On
Jan 08, 2014

Editor's Pick

JWT Johannesburg created this print campaign for South African train network Gautrain. Laid out as a "before and after", it's all about the things you won't miss if you travel by train and get home earlier -- including stopping your dog from doing his business indoors. Two other executions show a baby asleep and awake and a child playing with a football, the second time with the shadow of his parent.

Credits

Date
Jan 08, 2014
Agency:
JWT - Johannesburg
Brand:
Gautrain
Client:
Gautrain
Executive Creative Director:
Ashley Bacon
Creative Director:
Ross Ventresse
Creative Director:
Ronnie Malden
Art Director:
Assaf Levy
Art Director:
Alan Lewus
Copywriter:
Lawrence Katz
Copywriter:
Charles Foley
Photographer:
Clive Stewart
Retouching:
Collin Gradwell
Retouching:
Rob Frew
Agency Producer:
Tammy Chetty

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Project Type