Who is this Man Attacking Innocent Office Workers?

Mr. Disease Assaults Those Who Don't Protect Themselves from the Winter Elements

Published On
Jan 22, 2014

Editor's Pick

A sharply dressed man nonchalantly goes about slugging and perturbing office workers as they partake in their daily routine. The staffers don't realize what hit them, and won't, until perhaps, minutes later, when they realize they've caught a full-blown cold or the flu. The man turns out to be sickness personified, Mr. Disease, and promotes Turkish tea brand Dogadan as a preventative measure against winter illness. The spot was created out of Turkish agency Plasenta Conversation, and the campaign also includes social media components in which Mr. Disease stalks potential cold-catchers on Facebook and Twitter.

Credits

Date
Jan 22, 2014
Brand:
Dogadan
Client:
Dogadan
Agency:
Plasenta Conversatin Agency
Production Company:
Randomworks

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Project Type