Mighty Mutts : Dogtography

The art of being a dog

Published On
Mar 07, 2011

Editor's Pick

To help New York animal shelter and adoption service Mighty Mutts, creatives at McCann NY tied tiny digital cameras to dog collars and created art from a dog's eye view.

The cameras took random shots at intervals, and the resulting 'portraits' are being displayed in downtown art gallery Biscuits & Bath - in what's said to be the world's first art exhibition produced entirely shot by dogs. Dogtography NY will launch this Thursday with a viewing attended by both the dogs and their owners- some of whom are famous artists themselves. All proceeds go to Mighty Mutts.

Credits

Date
Mar 07, 2011
Brand:
Mighty Mutts
Client:
Mighty Mutts
Agency:
McCann Erickson-New York
Art Director:
Molly Moyer
Copywriter:
Ryan Montanti
Group Creative Director:
Sean Bryan
Group Creative Director:
Tom Murphy

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