Dollar Shave Club: Razor Esapes

Published On
Sep 04, 2015

Description

Aaron Stoller launched a new ad campaign for Dollar Shave Club with "Razor Escapes," "Jacques the Filthy Razor," and "Zeke the Dirtbag Razor." The comedic new :30 spots speak to the relatable habit of letting razors get old and grimy through overuse, rather than spending the money to switch blades on schedule. Dollar Shave Club's founder and CEO Michael Dubin reprises his role as company spokesman, describing the benefits of Dollar Shave Club and warning people not to let old razors stick around past their prime.

Credits

Date
Sep 04, 2015
Brand:
Dollar Shave Club
Client:
Dollar Shave Club
Founder and Chief Executive Offier:
Michael Dubin
Senior Vice President, Marketing:
Adam Weber
Creative Director:
Alec Brownstein
Art Director:
Matt Orser
Director, Agency Operations:
Raechelle Hoki
Marketing Coordinator:
Christine Melloy
Copywriter:
Allan Eakin
Producer:
Maggie Dunn
Executive Producer:
Linda Rafoss
Production Company:
Biscuit Filmworks
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Director:
Aaron Stoller
Producer:
Mala Vasan
Editorial:
Cosmo Street
Editor:
Tom Scherma
Producer:
Marie Mangahas
Post Effects:
The Mill
Head of 3D, Creative Director:
John Leonti
2D Visual Effects Supervisor:
Tara DeMarco
Visual Effects Producer:
Anastasia Von Rahl
Executive Producer:
Enca Kaul

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Project Type