Why Do Birds Hate Domino's Pizza?

Whimsical Ad Aims to Change U.K. Attitudes Toward Pizza Crust

Published On
Sep 17, 2014

Editor's Pick

Domino's wants to get the U.K. excited about pizza crusts, and this latest TV ad, promoting its Cheese and Smokey Bacon Stuffed Crust pizza, finds a whimsical way to persuade us that we shouldn't throw them away. It centers on a schoolgirl who delights in feeding the birds her leftover crusts -- until they get too delicious, that is. The ad (which has a totally different feel to Domino's U.S. work through Crispin Porter & Bogusky) is by Iris, London.

Credits

Date
Sep 17, 2014
Brand:
Domino's (U.K.)
Client:
Domino's (U.K.)
Agency:
Iris
Production Company:
Tomboy Films
Director:
Kirk Jones
Producer:
Ben Murray
CGI Post Production:
Coffee and TV
Creative Director:
Andy Taylor
Senior Copywriter:
Stuart Nightingale
Senior Art Director:
Jonathan McKemey
Agency Producer:
Fiona Campbell

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Project Type
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