Samsung : Don't Be Afraid to Get Lost

Camera on a road trip

Published On

May 30, 2011

Editor's Pick

To promote its new sh100 wi-fi enabled camera, Samsung is taking it on a road trip across the USA.

The camera will be handed from person to person as it travels from the West Coast to New York city. It's being followed by a documentary crew from agency Mekanism, who will chronicle its journey with three YouTube films (the first of which is seen here). Currently in the Mid West heading toward Chicago, the camera's adventures can also be followed via a Facebook page, photo galleries on Picasa and Flickr, Twitter feeds, a YouTube channel, and a tumblr blog.

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Credits

Date: May 31, 2011

Client :: Samsung

Agency :: Mekanism

Director :: Tony Benna

Executive Creative Director :: Tommy Means

Production Company :: Mekanism

Associate Creative Director :: Kevin Mulroy

Copywriter :: Drew Hoolhurst

Executive Producer :: Katie Matson

Line Producer :: Beth Shulman

Director, Photography :: Ethan Indorf

Camera Operator :: Tony Benna

Editing Company :: Mekanism

Editor :: Tony Benna

Editor :: Ethan Indorf

Visual Effects :: Mekanism

Design Director :: Dieter Wiechmann

Composer :: Chris Iashelle

Band :: Black Year

Song Title :: "Open Road"

Sound Mix :: Ryan Billia

Need a credit fix? Contact the Creativity Editors

Industry

Photography

Project Type

Social Media