A Book of Love Written by Men Who Abuse Women
Campaign for Vida Mujer Takes a New Approach to Shedding Light on Violence Against Women
Published On
May 11, 2015
Editor's Pick
In the last six years, 680 Peruvian women have been murdered by their husbands or boyfriends, so to call attention to the matter, so agency Circus Grey published this beautiful -- but horrifying -- book to shed light on this dark reality.
Created for NGO Vida Mujer, which is dedicated to supporting women's rights, "No Te Mueras Por Mi" (Don't die for me), showcases the regretful love letters men wrote to their girlfriends and wives after abusing them. Flip the book over, however, and you'll discover the terrible endings to each of the women's stories, followed by an important message: "If you are being abused, don't become another page in this book."
Credits
- Date
- May 11, 2015
- Agency :
- Circus Grey
- Brand :
- Vida Mujer
- Client :
- Vida Mujer
- Executive Creative Director :
- Juan Carlos Gomez de la Torre
- Associate Creative Director :
- Emiliano Gonzales
- Creative Director :
- Charlie Tolmos
- Creative Director :
- Celso Ayala
- Senior Copywriter :
- Renato Martinez
- Copywriter :
- Alejandra Gomez
- Senior Art Director :
- Tony Cruz
- Art Director :
- Giancarlo Rodas
- Agency Producer :
- Renzo Merkt
- Project Coordinator :
- Charo Malaga
- Production Company :
- Rebeca
- Executive Producer :
- Alejandro Noriega
- Director :
- Matias Gutierrez
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Project Type