Watching Drama on Your Phone Can Be a Life or Death Situation in This Samsung Spot
Leo Burnett Chicago Plays on Your Low Battery Anxiety
Editor's Pick
Low battery anxiety. It's definitely a thing, and no more so than when you're trying to watch the crucial moment of a drama on your phone.
Samsung plays on this in a new spot out of Leo Burnett Chicago, that features dramatic, life or death scenes from TV dramas and movies, among them a medical drama, a lifeguard movie, a martial arts thriller and a war film. They all head for a climactic moment with the line "Don't die on me!" All the gripping dramas play out while being watched by people on their phones, which are about to run out of juice. The desperate hunt for a phone charger begins--reaching under a bed, running all over the house trying to find one. It's only the woman with the sleeping baby who knows what to do: place her Samsung Note8 handset on her Samsung Fast Charge Wireless Charger Convertible.
"Samsung is always innovating ways to remove the barriers of everyday life. Our job is to tell the human stories behind the technology. Why is wireless charging amazing? Because when you're on the edge of your seat, immersed in a movie, your phone should liveto seeevery twist and turn too," says Britt Nolan, Leo Burnett U.S. chief creative officer, in a statement.
The spot is directed by MJZ's Hoffman/Metoyer and is running on social and digital channels across Samsung's global markets.
Credits
- Date
- Oct 25, 2017
- Brand :
- Samsung
- Client :
- Samsung
- Agency :
- Leo Burnett-Chicago
- Vice President, Global Marketing Team :
- Heesun Kim
- Director, Global Marketing Team :
- Jessie Song
- Manager of Global Marketing Team :
- Cindy Kim
- Global Chief Creative Officer :
- Mark Tutssel
- U.S. Chief Creative Officer :
- Britt Nolan
- Creative Director :
- Carlos Murad
- Art Director :
- Carlos Murad
- Associate Creative Director :
- Kent Carmichael
- Copywriter :
- Kent Carmichael
- Senior Producer :
- Michael Petrucelly
- Executive Vice President, Global Account Director :
- Radim Svoboda
- Global Account Director :
- Huy Ngo
- Global Account Executive :
- Leif Nelson
- Senior Strategist :
- Anthony Tharpe
- Vice President, Director, Celebrity Services :
- Peggy Walter
- Director, Music Production :
- Chris Clark
- Production Company :
- MJZ
- Director :
- Hoffman
- Director :
- Metoyer
- Director, Photography :
- Ryley Brown
- Executive Producer :
- Eriks Cumins
- Line Producer :
- Tracy Broaddus
- Editorial House :
- The Whitehouse Post
- Editor :
- Matthew Wood
- Producer :
- Lauren Connolly
- Post Production :
- MPC
- Executive Producer :
- Christian Downes
- Colorist :
- Ricky Gausis
- Music Artist :
- Arvo Part
- Sound Design :
- The Whitehouse Post
- Sound Design :
- Another Country
- Mixer :
- John Binder
Need a credit fix? Contact the Creativity Editors
Related work

Samsung: Samsung and Nile Rodgers team up on content series to encourage young musicians

Samsung: Samsung personifies being 'on the fence' between Galaxy and an iPhone

Samsung: Samsung has folding billboards to promote its folding phones
