A Despondent Doormat Ponders a Life Without Keys in This New Campaign for Schlage
Thanks to New Keyless Electronic Lock Systems, A Doormat Loses the Best Part of His Job
Published On
Sep 12, 2014
Editor's Pick
Being a doormat is tough under the best of circumstances. You're outside, all alone and everybody treats you like, well, a doormat.
But at least doormats get to hide keys, and apparently they derive a lot of self-worth from that job. This Young & Laramore spot for Schlage's keyless electronic lock system -- one of several rolling out on YouTube that consider life in a world without keys -- shows what happens when that job is taken away.
It certainly has this doormat feeling low. Lower than normal.
Credits
- Date
- Sep 12, 2014
- Agency :
- Young & Laramore
- Brand :
- Schlage
- Client :
- Schlage
- Executive Creative Director :
- Carolyn Hadlock
- President/Chief Strategy Officer :
- Tom Denari
- Creative Director :
- Bryan Judkins
- Associate Creative Director/Senior Copywriter :
- Scott King
- Art Director :
- Zac Neulieb
- Writer :
- Sarah Holcombe
- Brand Strategist :
- Taylor Schaffer
- Account Director :
- Brad Bobenmoyer
- Senior Account Manager :
- Cory Schneider
- Agency Producer :
- Amy Jo Deguzis
- Director :
- JD Walsh
- Director, Photography :
- Jeffrey Waldron
- Editor :
- Nick Pezzillo
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