A Despondent Doormat Ponders a Life Without Keys in This New Campaign for Schlage
Thanks to New Keyless Electronic Lock Systems, A Doormat Loses the Best Part of His Job
Published On
Sep 12, 2014
Editor's Pick
Being a doormat is tough under the best of circumstances. You're outside, all alone and everybody treats you like, well, a doormat.
But at least doormats get to hide keys, and apparently they derive a lot of self-worth from that job. This Young & Laramore spot for Schlage's keyless electronic lock system -- one of several rolling out on YouTube that consider life in a world without keys -- shows what happens when that job is taken away.
It certainly has this doormat feeling low. Lower than normal.
Credits
- Date
- Sep 12, 2014
- Agency:
- Young & Laramore
- Brand:
- Schlage
- Client:
- Schlage
- Executive Creative Director:
- Carolyn Hadlock
- President/Chief Strategy Officer:
- Tom Denari
- Creative Director:
- Bryan Judkins
- Associate Creative Director/Senior Copywriter:
- Scott King
- Art Director:
- Zac Neulieb
- Writer:
- Sarah Holcombe
- Brand Strategist:
- Taylor Schaffer
- Account Director:
- Brad Bobenmoyer
- Senior Account Manager:
- Cory Schneider
- Agency Producer:
- Amy Jo Deguzis
- Director:
- JD Walsh
- Director, Photography:
- Jeffrey Waldron
- Editor:
- Nick Pezzillo
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Project Type
