A Despondent Doormat Ponders a Life Without Keys in This New Campaign for Schlage

Thanks to New Keyless Electronic Lock Systems, A Doormat Loses the Best Part of His Job

Published On
Sep 12, 2014

Editor's Pick

Being a doormat is tough under the best of circumstances. You're outside, all alone and everybody treats you like, well, a doormat.

But at least doormats get to hide keys, and apparently they derive a lot of self-worth from that job. This Young & Laramore spot for Schlage's keyless electronic lock system -- one of several rolling out on YouTube that consider life in a world without keys -- shows what happens when that job is taken away.

It certainly has this doormat feeling low. Lower than normal.

Credits

Date
Sep 12, 2014
Agency :
Young & Laramore
Brand :
Schlage
Client :
Schlage
Executive Creative Director :
Carolyn Hadlock
President/Chief Strategy Officer :
Tom Denari
Creative Director :
Bryan Judkins
Associate Creative Director/Senior Copywriter :
Scott King
Art Director :
Zac Neulieb
Writer :
Sarah Holcombe
Brand Strategist :
Taylor Schaffer
Account Director :
Brad Bobenmoyer
Senior Account Manager :
Cory Schneider
Agency Producer :
Amy Jo Deguzis
Director :
JD Walsh
Director, Photography :
Jeffrey Waldron
Editor :
Nick Pezzillo

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Project Type