A Despondent Doormat Ponders a Life Without Keys in This New Campaign for Schlage
Thanks to New Keyless Electronic Lock Systems, A Doormat Loses the Best Part of His Job
Sep 12, 2014
Being a doormat is tough under the best of circumstances. You're outside, all alone and everybody treats you like, well, a doormat.
But at least doormats get to hide keys, and apparently they derive a lot of self-worth from that job. This Young & Laramore spot for Schlage's keyless electronic lock system -- one of several rolling out on YouTube that consider life in a world without keys -- shows what happens when that job is taken away.
It certainly has this doormat feeling low. Lower than normal.