Dos Equis launches call to arms to move holiday because it falls on a Sunday
Apr 03, 2013
Is Cinco de Mayo falling on a Sunday really that bad a thing? After all, St. Paddy's Day did this year, and we didn't count a discernible drop in drunken debauchery. Still, Dos Equis seems to think it's a really bad thing, so it's enlisted "The Most Interesting Man in the World" to start a movement to move it to May 2, "Dos de Mayo." A online video asks fans to mobilize everyone they know to spread the word. The company is also hosting a Dos de Mayo party in L.A. -- fans have a chance to win a trip at this Maxim site.
Also, do you know how many carnitas you should eat with a bottle of Dos Equis? We'd say as many as you can, but according to this interesting infographic the brand created for the holiday, it's two.