Dos Equis Moves Cinco De Mayo to May 2

Most Interesting Man launches call to arms to move holiday because it falls on a Sunday

Published On
Apr 03, 2013

Editor's Pick

Is Cinco de Mayo falling on a Sunday really that bad a thing? After all, St. Paddy's Day did this year, and we didn't count a discernible drop in drunken debauchery. Still, Dos Equis seems to think it's a really bad thing, so it's enlisted "The Most Interesting Man in the World" to start a movement to move it to May 2, "Dos de Mayo." An online video asks fans to mobilize everyone they know to spread the word. The company is also hosting a Dos de Mayo party in L.A. -- fans have a chance to win a trip at this Maxim site.

Also, do you know how many carnitas you should eat with a bottle of Dos Equis? We'd say as many as you can, but according to this interesting infographic the brand created for the holiday, it's two.


Apr 04, 2013
Brand :
Dos Equis
Client :
Dos Equis
Agency :
Havas New York
Director :
Joey Garfield
Production Company :
Ghost Robot
Chief Creative Officer :
Lee Garfinkel
Executive Creative Director :
Christian Carl
Executive Creative Director :
John Steward
Creative Director :
Carlos Fernandez
Creative Director :
Paul Fix
Copywriter :
Christian Beckett
Copywriter :
Daniel Berenson
Art Director :
Matt Lucero
Art Director :
John Vall
Art Director :
Rick Cohen
Director, Integrated Production :
Joe Guyt
Executive Producer :
Dave Evans
Producer :
Matt Sausmer
Digital Producer :
Dan Hymson
Tech Director :
Danny Wang
Web Developer :
Steven Cohrs
Web Developer :
Quin Glover
Executive Producer :
Zachary Mortensen
Executive Producer :
Mark De Pace
Producer :
Josh Hartsoe
Staff Producer :
Christine No
Director, Photography :
John Yi
Production Designer :
Elizabeth Jones
Wardrobe Stylist :
David Tabbert
Post House :
House of Trim
Editor :
Josh Cramer
Motion Graphics :
Paul Waszak
Assistant Editor :
Susi Dollnig
Assistant Editor :
Justin Spinks

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