Dos Equis Moves Cinco De Mayo to May 2

Most Interesting Man launches call to arms to move holiday because it falls on a Sunday

Published On
Apr 04, 2013

Editor's Pick

Is Cinco de Mayo falling on a Sunday really that bad a thing? After all, St. Paddy's Day did this year, and we didn't count a discernible drop in drunken debauchery. Still, Dos Equis seems to think it's a really bad thing, so it's enlisted "The Most Interesting Man in the World" to start a movement to move it to May 2, "Dos de Mayo." An online video asks fans to mobilize everyone they know to spread the word. The company is also hosting a Dos de Mayo party in L.A. -- fans have a chance to win a trip at this Maxim site.

Also, do you know how many carnitas you should eat with a bottle of Dos Equis? We'd say as many as you can, but according to this interesting infographic the brand created for the holiday, it's two.

Credits

Date
Apr 04, 2013
Brand:
Dos Equis
Client:
Dos Equis
Agency:
Havas Worldwide-New York
Director:
Joey Garfield
Production Company:
Ghost Robot
Chief Creative Officer:
Lee Garfinkel
Executive Creative Director:
Christian Carl
Executive Creative Director:
John Steward
Creative Director:
Carlos Fernandez
Creative Director:
Paul Fix
Copywriter:
Christian Beckett
Copywriter:
Daniel Berenson
Art Director:
Matt Lucero
Art Director:
John Vall
Art Director:
Rick Cohen
Director, Integrated Production:
Joe Guyt
Executive Producer:
Dave Evans
Producer:
Matt Sausmer
Digital Producer:
Dan Hymson
Tech Director:
Danny Wang
Web Developer:
Steven Cohrs
Web Developer:
Quin Glover
Executive Producer:
Zachary Mortensen
Executive Producer:
Mark De Pace
Producer:
Josh Hartsoe
Staff Producer:
Christine No
Director, Photography:
John Yi
Production Designer:
Elizabeth Jones
Wardrobe Stylist:
David Tabbert
Post House:
House of Trim
Editor:
Josh Cramer
Motion Graphics:
Paul Waszak
Assistant Editor:
Susi Dollnig
Assistant Editor:
Justin Spinks

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Project Type