Take a Thrilling Journey Into the Heart of Ghana in Smirnoff's Edgy New Film
Martin Krejci Directs Spot Supporting African Launch of Ice Double Black
Editor's Pick
Diageo-owned Smirnoff takes us right into the vibrant heart of Ghana in this film from 72andSunny Amsterdam, created to launch its Ice Double Black and Ice Double Black Guarana products in Africa. The drink is a blend of vodka and citrus soda. Filmed by director Martin Krejci of Stink (Lurpak's "Kitchen Odyssey") on the streets of Ghana's capital city Accra, it's set to the pulsating beat of a great choice of original soundtrack, "We Don't Care" by Audio Bullys, as we follow several stylish young African men to the city's haunts, including clubs, markets and a boxing ring. According to the agency, it's intended to capture the "spirit of young Africa."
The Ice Double Black film will run in Cameroon and Ghana with other films for Ice Double Black Guarana running across Kenya, Nigeria, Uganda and Angola. The brand will launch in other markets in January 2015.
Credits
- Date
- Sep 30, 2014
- Agency:
- 72andSunny-Amsterdam
- Brand:
- Smirnoff
- Client:
- Smirnoff
- Executive Creative Director:
- Carlo Cavallone
- Creative Director:
- Matt Heck
- Writer:
- Emiliano Trieveiler
- Producer:
- Peter Montgomery
- Managing Director:
- Nic Owen
- Brand Director:
- Jack Allen
- Brand Coordinator:
- Itziar Molina
- Director, Strategy:
- Stephanie Feeny
- Strategist:
- Rachel Hom
- Business Affairs Manager:
- Madelon Pol
- Business Affairs Coordinator:
- Sabina Gorini
- Production Company:
- Stink
- Director:
- Martin Krecji
- Executive Producer:
- Jon Chads
- Producer:
- Simon Eakhurst
- Production Manager:
- Hannah Fowles-Pazdro
- Director, Photography:
- Stepan Kucera
- Editor:
- Marshall Street Editors
- Editor:
- Tim Thorton-Allan
- Producer:
- S.J. O Mara
- Assistant Editor:
- Phil Hignett
- Visual Effects:
- Glassworks Amsterdam
- Executive Producer:
- Olivier Klonhammer
- Head of 2D/Lead Artist:
- Morten Vinther
- 3D:
- Alex Doss
- Telecine:
- The Mill
- Colorist:
- Seamus O'Kane
- Colorist:
- Scott Harris
- Sound Design/Mix:
- Wave
- Producer:
- Rebecca Boswell
- Brand Manager:
- Liam Osbourne
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