Take a Thrilling Journey Into the Heart of Ghana in Smirnoff's Edgy New Film

Martin Krejci Directs Spot Supporting African Launch of Ice Double Black

Published On
Sep 30, 2014

Editor's Pick

Diageo-owned Smirnoff takes us right into the vibrant heart of Ghana in this film from 72andSunny Amsterdam, created to launch its Ice Double Black and Ice Double Black Guarana products in Africa. The drink is a blend of vodka and citrus soda. Filmed by director Martin Krejci of Stink (Lurpak's "Kitchen Odyssey") on the streets of Ghana's capital city Accra, it's set to the pulsating beat of a great choice of original soundtrack, "We Don't Care" by Audio Bullys, as we follow several stylish young African men to the city's haunts, including clubs, markets and a boxing ring. According to the agency, it's intended to capture the "spirit of young Africa."

The Ice Double Black film will run in Cameroon and Ghana with other films for Ice Double Black Guarana running across Kenya, Nigeria, Uganda and Angola. The brand will launch in other markets in January 2015.


Sep 30, 2014
Agency :
Brand :
Client :
Executive Creative Director :
Carlo Cavallone
Creative Director :
Matt Heck
Writer :
Emiliano Trieveiler
Producer :
Peter Montgomery
Managing Director :
Nic Owen
Brand Director :
Jack Allen
Brand Coordinator :
Itziar Molina
Director, Strategy :
Stephanie Feeny
Strategist :
Rachel Hom
Business Affairs Manager :
Madelon Pol
Business Affairs Coordinator :
Sabina Gorini
Production Company :
Director :
Martin Krecji
Executive Producer :
Jon Chads
Producer :
Simon Eakhurst
Production Manager :
Hannah Fowles-Pazdro
Director, Photography :
Stepan Kucera
Editor :
Marshall Street Editors
Editor :
Tim Thorton-Allan
Producer :
S.J. O Mara
Assistant Editor :
Phil Hignett
Visual Effects :
Glassworks Amsterdam
Executive Producer :
Olivier Klonhammer
Head of 2D/Lead Artist :
Morten Vinther
3D :
Alex Doss
Telecine :
The Mill
Colorist :
Seamus O'Kane
Colorist :
Scott Harris
Music :
"We Don't Care" by Audio Bullys
Sound Design/Mix :
Producer :
Rebecca Boswell
Brand Manager :
Liam Osbourne

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