U.K. Viewers Can Find Discount Code in a Short Film
Jan 21, 2016
You can already order Domino's pizza via Twitter and by texting with emojis. Now, in the U.K., the chain is extending its reach to Snapchat, with a short film running across the platform.
The "Dough to Door" movie, created by Iris Worldwide, will play across Snapchat for 24 hours as a "Snapchat Story." Viewers are shown a sequence of random letters throughout the film that contribute to a unique discount code that can be used when they place an online order. The story follows the journey of a Domino's delivery driver who encounters a series of obstacles throughout his trip. Upon setting out to deliver his pizza he is confronted by an alien invasion that takes viewers on an epic adventure, ending with a successful pizza delivery.