There are thousands of restaurant choices in
Las Vegas and The Dragon Noodle Company
needed a fresh new identity to help its eightyear-
old noodle shop stand out.
Since Chinese restaurant graphics are largely
generic, ubiquitous and clichÃ©d, LA-based
creative agency David&Goliath created a fun
and engaging celebration of those clichÃ©s that
resulted in an approach as unique and vibrant
as Vegas itself.