Need a Place to Park Your Dragon? HBO Has Just the Spot for You.

Nordic Campaign for 'Game of Thrones' Puts Mythical Beast in Mundane Places

Published On
Apr 15, 2014

Editor's Pick

Pedestrians in Copenhagen, Stockholm, Oslo and Helsinki can now park their dragons right next to their dogs, thanks to this amusing ambient campaign out of Seligemig, Copenhagen to promote HBO Nordic's fourth season of Game of Thrones. The effort placed extra sturdy dragon "hooks" right next to those typically reserved for pooches, outside local stores and supermarkets.


Apr 15, 2014
HBO Nordic
HBO Nordic
Seligemig - Copenhagen
Creative Director:
Simon Engstrom
Art Director:
Jonas Quist Nielsen
Art Director:
Thea Sparvath

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Project Type