Drake Sings 'Hotline Bling' in a T-Mobile Super Bowl Ad

Carrier Will Have Two Spots in the Game

Maureen Morrison

Published On

Feb 02, 2016

Editor's Pick

You used to call me on my cellphone powered by T-Mobile?

The well-known phrase from Drake's "Hotline Bling" is, not surprisingly, the center of the T-Mobile Super Bowl ad featuring Drake, which the company unveiled this morning on NBC's "Today." The ad was created out of Publicis. T-Mobile still has another ad in the Super Bowl, but apparently that one will not be revealed until the broadcast itself on CBS.

The carrier on Friday announced it was placing two spots in the Super Bowl.

This article also appears on Adage.com.

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Credits

Date: Feb 02, 2016

Brand :: T-Mobile

Client :: T-Mobile

Agency :: Publicis-Seattle

Chief Creative Officer :: Andrew Christou

Executive Creative Director/Production :: Jason Lucas

Creative Director :: Earl Wallace IV

Director, Integrated Production :: Corey Bartha

Head of Broadcast Production :: Adam Oliver

Producer :: Ryan Shanholtzer

Senior Copywriter :: Dan Peterson

Group Account Director :: Adam Thomason

Head of Business Affairs :: Deb Groth

Traffic Manager :: Tina Mulcahy

Production Company :: PRETTYBIRD

Director :: Paul Hunter

Editorial :: Arcade Edit LA

Editor :: Kyle Brown

Telecine :: CO3 LA

Online and Visual Effects :: Method

Audio Post Company :: Eleven Sound

Entertainment Marketing Consultant :: Platinum Rye Entertainment

Music Licensing :: Platinum Rye Entertainment

Need a credit fix? Contact the Creativity Editors

Project Type

Video