Drake Sings 'Hotline Bling' in a T-Mobile Super Bowl Ad
Carrier Will Have Two Spots in the Game
By
Maureen Morrison
Published On
Feb 02, 2016
Editor's Pick
You used to call me on my cellphone powered by T-Mobile?
The well-known phrase from Drake's "Hotline Bling" is, not surprisingly, the center of the T-Mobile Super Bowl ad featuring Drake, which the company unveiled this morning on NBC's "Today." The ad was created out of Publicis. T-Mobile still has another ad in the Super Bowl, but apparently that one will not be revealed until the broadcast itself on CBS.
The carrier on Friday announced it was placing two spots in the Super Bowl.
This article also appears on Adage.com.
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Credits
- Date
- Feb 02, 2016
- Brand:
- T-Mobile
- Client:
- T-Mobile
- Agency:
- Publicis-Seattle
- Chief Creative Officer:
- Andrew Christou
- Executive Creative Director/Production:
- Jason Lucas
- Creative Director:
- Earl Wallace IV
- Director, Integrated Production:
- Corey Bartha
- Head of Broadcast Production:
- Adam Oliver
- Producer:
- Ryan Shanholtzer
- Senior Copywriter:
- Dan Peterson
- Group Account Director:
- Adam Thomason
- Head of Business Affairs:
- Deb Groth
- Traffic Manager:
- Tina Mulcahy
- Production Company:
- PRETTYBIRD
- Director:
- Paul Hunter
- Editorial:
- Arcade Edit LA
- Editor:
- Kyle Brown
- Telecine:
- CO3 LA
- Online and Visual Effects:
- Method
- Audio Post Company:
- Eleven Sound
- Entertainment Marketing Consultant:
- Platinum Rye Entertainment
- Music Licensing:
- Platinum Rye Entertainment
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