Messi Has a Bad Dream in Adidas' World Cup Anthem Via 'City of God' Director Meirelles

Ad Backed By New Kanye West Track Lets You Opt In or Out of Content with Interactive Link

Published On
May 27, 2014

Editor's Pick

Adidas has unveiled its main brand film for the 2014 FIFA World Cup, with an interactive element offering online viewers the chance to opt either in, or out, of receiving tournament-related content from the brand.

"City of God" director Fernando Meirelles directed the spot, by TBWA/Chiat/Day, which shows Argentine player Lionel Messi tossing and turning in bed as he has a troubling dream about the tournament and some of his rivals (such as Brazil defender Dani Alves and Uruguay striker Luis Suárez). It's set to a new track by Kanye West, "God Level."

As online viewers watch, they are invited to click on a link where they can opt "all in" to receive World Cup-related content from the brand, or alternatively say, "No thanks." Those who click on "nothing" will automatically opt out of following the brand's content on social media feeds, etc.

Credits

Date
May 27, 2014
Agency:
TBWA/Chiat/Day
Brand:
Adidas
Client:
Adidas
Director:
Fernando Meirelles
Production Company:
O2 Filmes
Chief Creative Officer:
John Norman
Executive Creative Director:
Fabio Costa
Creative Director:
Linda Knight
Creative Director:
John Figone
Associate Creative Director:
Mariota Essery
Executive Producer:
Guia Iacomin
Producer Assistant:
Joseph Haldeman
Managing Director:
Laurent Janneau
Producer:
Luiz Braga
Director, Photography:
Andrea Faccioli
Sound Designer:
Gus Koven
Sound Design Company:
Stimmung
Executive Producer:
Ceinwyn Clark
Mix:
Play
Music:
Kanye West
Post Production:
The Whitehouse
Editor:
Brandon Porter
Producer:
Joanna Manning
Visual Effects:
MPC-LA
Visual Effects Supervisor/Creative Director:
Paul O'Shea
Executive Producer:
Elexis Stearn
Visual Effects Producer:
Nicole Fina
Visual Effects Producer:
Kait Boehm
Color Grading:
Mark Gethin

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