Messi Has a Bad Dream in Adidas' World Cup Anthem Via 'City of God' Director Meirelles
Ad Backed By New Kanye West Track Lets You Opt In or Out of Content with Interactive Link
Editor's Pick
Adidas has unveiled its main brand film for the 2014 FIFA World Cup, with an interactive element offering online viewers the chance to opt either in, or out, of receiving tournament-related content from the brand.
"City of God" director Fernando Meirelles directed the spot, by TBWA/Chiat/Day, which shows Argentine player Lionel Messi tossing and turning in bed as he has a troubling dream about the tournament and some of his rivals (such as Brazil defender Dani Alves and Uruguay striker Luis Suárez). It's set to a new track by Kanye West, "God Level."
As online viewers watch, they are invited to click on a link where they can opt "all in" to receive World Cup-related content from the brand, or alternatively say, "No thanks." Those who click on "nothing" will automatically opt out of following the brand's content on social media feeds, etc.
Credits
- Date
- May 27, 2014
- Agency :
- TBWA/Chiat/Day
- Brand :
- Adidas
- Client :
- Adidas
- Director :
- Fernando Meirelles
- Production Company :
- O2 Filmes
- Chief Creative Officer :
- John Norman
- Executive Creative Director :
- Fabio Costa
- Creative Director :
- Linda Knight
- Creative Director :
- John Figone
- Associate Creative Director :
- Mariota Essery
- Executive Producer :
- Guia Iacomin
- Producer Assistant :
- Joseph Haldeman
- Managing Director :
- Laurent Janneau
- Producer :
- Luiz Braga
- Director, Photography :
- Andrea Faccioli
- Sound Designer :
- Gus Koven
- Sound Design Company :
- Stimmung
- Executive Producer :
- Ceinwyn Clark
- Mix :
- Play
- Music :
- Kanye West
- Post Production :
- The Whitehouse Post
- Editor :
- Brandon Porter
- Producer :
- Joanna Manning
- Visual Effects :
- MPC-LA
- Visual Effects Supervisor/Creative Director :
- Paul O'Shea
- Executive Producer :
- Elexis Stearn
- Visual Effects Producer :
- Nicole Fina
- Visual Effects Producer :
- Kait Boehm
- Color Grading :
- Mark Gethin
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