Earlier this year, Renault revealed that it had been working on a prototype baby car seat designed to send babies to sleep at home just the same way that driving does.
At the time, Creativity commented: "If this works, Renault might really be on to something -- because sleep-deprived parents would pay anything to make those 3AM trips round the block a thing of the past."
Well, now it has done just that, in partnership with baby equipment company Chicco.
Publicis Argentina, which invented the concept for Renault, worked with Publicis Italy to develop the "Dream Cradle," which launched as a protoype in Italy last month and will be available mass market globally from early 2018. Publicis Conseil also worked on the project.
The Dream Cradle's basic movement will be activated through an app downloadable for smartphones, and lets users adjust the intensity, direction and slope of the rocking motion. The app can simulate a real journey recorded by the sensors in the mobile device.
Now, if only someone would invent one that prevents toddlers from going to sleep on every car journey -- because that means they'll never go to bed ...
We're also now waiting to see if Ford will put its own baby furniture into mass production.