Louis Vuitton : Dream
Yasiin Bey pays tribute to Muhammad Ali.
Published On
Jul 30, 2012
Editor's Pick
Yasiin Bey, aka Mos Def, Ogilvy France and director Stuart McIntyre of Steam Films pay tribute to Muhammad Ali in two beautiful films for Louis Vuitton, the fashion brand's first film campaign ever. Bey recites two poetic speeches (made famous by the boxer) in a dark, shadowy boxing ring, while graphic designer Niels Shoe Meulman elaborates on the words with his gorgeous calligraphy. The campaign includes a dedicated website that contains photos and recordings of Ali's famous speeches. Two more films, entitled "Float" and "Life," are set to launch in the Fall.
Credits
- Date
- Jul 31, 2012
- Client :
- Louis Vuitton
- Brand :
- Louis Vuitton
- Director :
- Stuart McIntyre
- Production Company :
- Steam Films
- Creative Director :
- Kurt Novack
- Art Director :
- Adrien Havet
- Video Production :
- Steam Films
- Sound Production :
- Apollo Studio
- Sound Production :
- Yan dal Santo
- Design/Typography :
- Niels Shoe Meulman
- Agency :
- Ogilvy France
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Project Type
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