Take a Trippy Journey Into the World of Vegetables in This Quirky New Zealand Spot
Ad For Grocer New World Also Features a Talking Yam
Published On
Sep 24, 2014
Editor's Pick
An office worker freaks out, then goes on a trippy daydream journey into the world of vegetables when his new love interest announces she's vegetarian in this quirky spot from New Zealand supermarket chain New World. In the film, by Colenso BBDO and directed by Nick Ball via Finch, our protagonist imagines being sucked into his fridge and then floating through the supermarket aisles, where he is addressed by a creepy smiling yam. The soundtrack (Gary Wright's "Dream Weaver") and the endearing weirdness of the couple add to the surreal feel of the spot, which is certainly different for a supermarket.
Credits
- Date
- Sep 24, 2014
- Brand:
- New World
- Client:
- New World
- Agency:
- COLENSO BBDO
- Chairperson:
- Nick Worthington
- Executive Creative Director/Production:
- Steve Cochran
- Art Director:
- Beth O'Brien
- Writer:
- Oriel Davis-Lyons
- General Manager/Business Lead:
- Scott Coldham
- Head of Broadcast Production:
- Jen Storey
- Group General Manager, Marketing:
- Steve Bayliss
- Group Brand Director:
- Jules Lloyd
- Senior Brand Manager:
- Denise Goodwin
- Brand and Sponsorship Manager:
- Melissa Myocevich
- Business Manager of Retail Operations:
- Paul Beyer
- Group Manager:
- Darren Jacobs
- Production Company:
- Finch
- Director:
- Nick Ball
- Producer:
- Andy Mauger
- Executive Producer:
- Karen Bryson
- Sound Design:
- Franklin Rd.
- Director, Photography:
- Crighton Bone
- Production Design:
- Neville Stevenson
- Editor:
- Tim Mauger
- Post Production and Visual Effects:
- BlockHead
- Colorist:
- Pete Ritchie
- Casting:
- Catch - Joe Fisher
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Industry
Project Type
