Take a Trippy Journey Into the World of Vegetables in This Quirky New Zealand Spot

Ad For Grocer New World Also Features a Talking Yam

Published On
Sep 24, 2014

Editor's Pick

An office worker freaks out, then goes on a trippy daydream journey into the world of vegetables when his new love interest announces she's vegetarian in this quirky spot from New Zealand supermarket chain New World. In the film, by Colenso BBDO and directed by Nick Ball via Finch, our protagonist imagines being sucked into his fridge and then floating through the supermarket aisles, where he is addressed by a creepy smiling yam. The soundtrack (Gary Wright's "Dream Weaver") and the endearing weirdness of the couple add to the surreal feel of the spot, which is certainly different for a supermarket.


Sep 24, 2014
Brand :
New World
Client :
New World
Agency :
Chairperson :
Nick Worthington
Executive Creative Director/Production :
Steve Cochran
Art Director :
Beth O'Brien
Writer :
Oriel Davis-Lyons
General Manager/Business Lead :
Scott Coldham
Head of Broadcast Production :
Jen Storey
Group General Manager, Marketing :
Steve Bayliss
Group Brand Director :
Jules Lloyd
Senior Brand Manager :
Denise Goodwin
Brand and Sponsorship Manager :
Melissa Myocevich
Business Manager of Retail Operations :
Paul Beyer
Group Manager :
Darren Jacobs
Production Company :
Director :
Nick Ball
Producer :
Andy Mauger
Executive Producer :
Karen Bryson
Sound Design :
Franklin Rd.
Director, Photography :
Crighton Bone
Production Design :
Neville Stevenson
Editor :
Tim Mauger
Post Production and Visual Effects :
Colorist :
Pete Ritchie
Casting :
Catch - Joe Fisher

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Project Type