Take a Trippy Journey Into the World of Vegetables in This Quirky New Zealand Spot
Ad For Grocer New World Also Features a Talking Yam
Sep 24, 2014
An office worker freaks out, then goes on a trippy daydream journey into the world of vegetables when his new love interest announces she's vegetarian in this quirky spot from New Zealand supermarket chain New World. In the film, by Colenso BBDO and directed by Nick Ball via Finch, our protagonist imagines being sucked into his fridge and then floating through the supermarket aisles, where he is addressed by a creepy smiling yam. The soundtrack (Gary Wright's "Dream Weaver") and the endearing weirdness of the couple add to the surreal feel of the spot, which is certainly different for a supermarket.