A Car-Obsesssed Kid Rediscovers His Fantasies in Adorable Honda Spot
Ad by RPA Promotes Restyled Accord
Editor's Pick
In Honda's new cute spot for the Accord, the restyled car reignites a little boy's passion for cars many years later.
The 60-second spot, directed by Arts & Sciences' Michael Spiccia for RPA, opens with a little kid playing with his dinky toy autos, watching his dad wash the car and sleeping in a car-shaped bed.
As an older kid, he's racing a remote controlled car, and as a teen he's driving a go-kart around a track. In each scenario, the viewer also sees his fantasies, in which his cars come alive at night, his dad cleans a racing car, or he's in an exciting police chase. Suddenly we cut to the boy as an adult stuck in traffic, looking bored and unenthusiastic. But as he glimpses the Accord, his fantasies spring back into life.
The commercial aired first during this weekend's college football game on ESPN, and will also be promoted in social media.
Credits
- Date
- Oct 03, 2015
- Brand :
- Honda
- Client :
- Honda
- Director :
- Michael Spiccia
- Production Company :
- Arts & Sciences
- Executive Vice President, CCO :
- Joe Baratelli
- Senior Vice President/Executive Creative Director :
- Jason Sperling
- Senior Art Director :
- Amy Servidea
- Senior Copywriter :
- Chris Bradford
- Art Director :
- Hans Seeger
- Copywriter :
- David Kennedy
- Senior Vice President, Chief Production Officer :
- Gary Paticoff
- Vice President, Executive Producer :
- Isadora Chesler
- Producer :
- Joshua Herbstman
- Freelance Producer :
- Jennifer Weinberg
- Production Coordinator :
- Jeanette Howes
- Vice President, Director, Business Affairs :
- Maria Del Homme
- Senior Business Affairs Manager :
- Marlys Pulos
- Executive Vice President, Management Account Director :
- Brett Bender
- Senior Vice President, Group Account Director, Honda Regional Marketing :
- Fern McCaffrey
- Vice President, Management Supervisor :
- Cathy OGorman
- Account Supervisor :
- Jacob Gentry
- Account Supervisor :
- Eliza Wan
- Account Executive :
- Chloe Seitz
- Executive Producer :
- Marc Marrie
- Managing Director :
- Mal Ward
- Head of Production :
- Christa Skotland
- Line Producer :
- Ben Scandrett-Smith
- Line Producer :
- Kristin Porter
- Director, Photography :
- Danny Ruhlmann
- Post Production Editorial :
- Rock Paper Scissors
- Editor :
- Gabriel Britz
- Assistant Editor :
- Cudjo Collins
- Assistant Editor :
- Jaime Serna
- Executive Producer :
- Angela Dorian
- Producer :
- Dina Ciccotello
- Post Production Visual Effects :
- A52
- Visual Effects Supervisor :
- Andy McKenna
- CG Supervisor :
- Adam Newman
- 2D Visual Effects Artist :
- Matt Sousa
- 2D Visual Effects Artist :
- Chris Moore
- 2D Visual Effects Artist :
- Michael Plescia
- Finishing :
- Gabe Sanchez
- Finishing :
- Kevin Stokes
- 3D Artist :
- Pete Coggeshall
- 3D Artist :
- Mike Bettinardi
- 3D Artist :
- Thomas Kernan
- 3D Artist :
- Abel Salazar
- 3D Artist :
- Aaron Baker
- 3D Artist :
- Adam Carter
- 3D Artist :
- Nathaniel Morgan
- 3D Artist :
- Marko Mandaric
- 3D Artist :
- Tim Kadowaki
- 3D Artist :
- Joe Paniagua
- 3D Artist :
- Wendy Kline
- Designer :
- Krystal Sojo
- Producer :
- Stacy Kessler-Aungst
- Head of Production :
- Kim Christensen
- Executive Producer :
- Patrick Nugent
- Music Supervision and Sound Design :
- Squeak E. Clean Studios
- Music :
- Ben Folds
- Track :
- Before Cologne
- Mix :
- Lime Studios
- Mixer :
- Dave Wagg
- Assistant Mixer :
- Adam Primack
- Executive Producer :
- Susie Boyajan
- Advertising Delievery Services Contact :
- Lee Anne Frazier
- Advertising Delievery Services Contact :
- Veronica Strong
- Car Prep :
- LA Prep Inc
- Account Manager :
- Lorene Miyake
- Account Team :
- Adam Hale
- Agency :
- RPA
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