This Weird and Wondrous Samsung Spot Is Straight Out of Your Dreams
Ad for Galaxy S7 Edge Promotes VR Via Your Phone
Editor's Pick
Samsung promotes the Galaxy S7 Edge's virtual reality capabilities in this breathtaking spot, which brings to life the weirdness and wonderfulness of dreams.
Created by Wieden & Kennedy Portland and directed by Smuggler's Adam Berg, it captures the dreams of a girl dozing on a bus. The ad is replete with stunning, surreal visuals, showing the girl rising to the sky from her seat, a bus floating off the highway. A voiceover then goes on to describe classic sleeptime reveries -- being able to fly, being young when you're old -- but the film adds some quirky twists. For example, the girl has a dream about a dinosaur in a Jurassic Park-type landscape, but he freakily speaks in the voice of her best friend. There's also the familiar nightmare in which the girl's teeth fall out at school, but guess what? The boy she has a crush on still likes her.
The spot ends by coming back to the bus, where the girl puts her phone into a VR headset (to escape the slobby guy next to her eating a sandwich). The ad then poses the question: if you could experience anything in a dream by just putting a phone on your face, why wouldn't you get that phone?
The film continues the series Samsung debuted during the Oscars, to support the Galaxy S7 and S7 Edge.
Credits
- Date
- May 02, 2016
- Brand :
- Samsung
- Client :
- Samsung
- Agency :
- Wieden & Kennedy-Portland
- Director :
- Adam Berg
- Production Company :
- Smuggler
- Visual Effects Studio :
- MPC LA
- Colorist :
- Mark Gethin
- Creative Director :
- Craig Allen
- Creative Director :
- Jason Bagley
- Copywriter :
- Derek Syznal
- Art Director :
- Brandon Mugar
- Producer :
- Erika Madison
- Producer :
- Kevin Diller
- Production Company :
- Smuggler
- Director :
- Adam Berg
- Executive Producer :
- Drew Santarsiero
- Line Producer :
- John Bick
- Director, Photography :
- Joost Van Gelder
- Editorial Company :
- Cosmo Street
- Editor :
- Paul Hardcastle
- Post Producer :
- Marie Mangahas
- Post Executive Producer :
- Yvette Sears
- Visual Effects Company :
- MPC LA
- Visual Effects Executive Producer :
- Elexis Stearn
- Creative Executive Producer :
- Mike Wigart
- Visual Effects Producer :
- Brian Friel
- Visual Effects Creative Director :
- Paul O'Shea
- 3D Visual Effects Supervisor :
- Zach Tucker
- Color :
- MPC LA
- Color Executive Producer :
- Meghan Lang
- Color Associate Producer :
- Rebecca Boorsma
- Music and Sound Design :
- Barking Owl
- Sound Designer :
- Michael Anastasi
- Music Company :
- Walker
- Composer :
- Dan Romer
- President/Founder :
- Sara Matarazzo
- Mix Company :
- Lime
- Mixer :
- Joel Waters
- Mixer :
- Zac Fisher
- Producer :
- Susie Boyajan
- Audio Assistant :
- Stephen Fredericks
- Audio Assistant :
- Kevin McAlpine
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