PacSun : Dress Irresponsibly
It's all about the sport. And the fashion.
Published On
May 23, 2011
Editor's Pick
PacSun aims to position itself as the go-to sports brand for teens in this spot by 72andSunny. Featuring the Sinatra track Call Me Irresponsible, it includes appearances by skate, surf and motocross athletes Rob Machado, Bucky Lasek, Chris Pfanner, Ryan Dungey and Jeff McMillan, in action sports brands such as Hurley, RVCA, Fox Racing, Volcom, Quiksilver, Roxy, DC, O'Neill, Billabong and Element.
The campaign also includes digital, print and retail, with a Facebook page that will show exclusive behind-the-scenes films from the campaign shoot.
Credits
- Date
- May 24, 2011
- Brand :
- PacSun
- Client :
- PacSun
- Agency :
- 72andSunny
- Executive Creative Director :
- John Boiler
- Creative Director :
- Bekah Sirrine
- Creative Director :
- David Charles
- Writer :
- Holly Hessler
- Designer :
- Christina Kelly
- Director, Film Production :
- Sam Baerwald
- Film Producer :
- Molly Mcfarland
- Film Producer :
- Becca Purice
- Brand Director :
- Claire Telling
- Brand Manager :
- Ellie Schmidt
- Brand Coordinator :
- Kristin Miller
- Song Title :
- "Call Me Irresponsible"
- Artist :
- Frank Sinatra
- Director :
- SoMe
- Director, Photography :
- Arnaud Potier
- Production Company :
- Caviar
- Executive Producer :
- Michael Sagol
- Producer :
- BP Cooper
- Editorial :
- Arcade Edit
- Editor :
- Kim Bica
- Producer :
- Kirsten Thon-Webb
- Online/Finish :
- Brickyard VFX
- Flame Artist :
- Patrick Poulatian
- Producer :
- Diana Young Gomez
- Telecine :
- MPC
- Colorist :
- Mark Gethin
- Producer :
- Amanda Ornelas
- Sound Design/Mix :
- ON Music & Sound
- Mixer :
- Chris Winston
- Executive Producer :
- Jasper Thomlinson
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Project Type
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