Autotrader Matches a Car to Your Clothing Color in an Interactive Stunt
Campaign Uses Color Detection and 3D Projection Mapping
Jul 25, 2016
In this stunt for Autotrader, a car dramatically changes colors to match the clothing worn by people passing by.
The experience was created by creative agency Zambezi and production company Unit9, using color detection paired with 3D projection mapping technology. It ran in Miami's Wynwood Arts District in the lead-up to the Fourth of July weekend.
Targeted at millennials, it's aimed at showing how the car shopping website helps people find a car that matches their lifestyle. The video is being promoted by social influencers from Instagram who attended the event, using hashtag, #DrivenByStyle.