GSK : Drugs

What's your drug?

Published On
Jul 15, 2012

Editor's Pick

Great Britain's Marlon Devonish is the centerpiece of this visually powerful ad from TBWA London for GlaxoSmithKline, which gets really, really inside the athlete's body.

The ad celebrates GSK's role as the official Laboratory Services Provider for the Games, providing anti-doping testing. The Lab starts operating today, working round-the-clock. According to a statement, more tests will be carried out at this year's Games, than at any other Olympics event in history. Every medallist and up to 50% of athletes will be tested for drugs. OOH ads featuring athletes will appear across the U.K. as well, starting next week.


Jul 16, 2012
Brand :
Client :
Agency :
Executive Creative Director/Production :
Dede Laurentino
Creative Director/Writer :
Fabio Abram
Creative Director, Art Director :
Braulio Kuwabara
Chief Strategy Officer :
Zaid Al-Zaidy
Strategic Planner :
Jenna Hoyle
Head of Broadcast Production :
Jason Ayers
Producer :
Natalie Spooner
Producer :
Gill Oglethorpe
Producer :
Nicholas Kurs
Production Manager :
Melanie McGee
Production Company :
Director :
Scott Lyon
Producer :
Zeno Campbell-Salmon
Editor :
Art Jones
Post Production :
Electric Theatre
Post Producer :
Lee Pavey
Flame Artist :
Giles Cheetham
Sound Director :
Factory Studios
Sound Engineer :
Anthony Moore

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