GSK : Drugs
What's your drug?
Published On
Jul 15, 2012
Editor's Pick
Great Britain's Marlon Devonish is the centerpiece of this visually powerful ad from TBWA London for GlaxoSmithKline, which gets really, really inside the athlete's body.
The ad celebrates GSK's role as the official Laboratory Services Provider for the Games, providing anti-doping testing. The Lab starts operating today, working round-the-clock. According to a statement, more tests will be carried out at this year's Games, than at any other Olympics event in history. Every medallist and up to 50% of athletes will be tested for drugs. OOH ads featuring athletes will appear across the U.K. as well, starting next week.
Credits
- Date
- Jul 16, 2012
- Brand :
- GSK
- Client :
- GSK
- Agency :
- TBWA-London
- Executive Creative Director/Production :
- Dede Laurentino
- Creative Director/Writer :
- Fabio Abram
- Creative Director, Art Director :
- Braulio Kuwabara
- Chief Strategy Officer :
- Zaid Al-Zaidy
- Strategic Planner :
- Jenna Hoyle
- Head of Broadcast Production :
- Jason Ayers
- Producer :
- Natalie Spooner
- Producer :
- Gill Oglethorpe
- Producer :
- Nicholas Kurs
- Production Manager :
- Melanie McGee
- Production Company :
- Outsider
- Director :
- Scott Lyon
- Producer :
- Zeno Campbell-Salmon
- Editor :
- Art Jones
- Post Production :
- Electric Theatre
- Post Producer :
- Lee Pavey
- Flame Artist :
- Giles Cheetham
- Sound Director :
- Factory Studios
- Sound Engineer :
- Anthony Moore
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Project Type