22squared : Drunken Mistletoe

Pucker up.

Published On
Dec 15, 2011

Editor's Pick

22squared's holiday project, Drunken Mistletoe, lets you play Christmas Kiss roulette via Instagram. It's not a new idea - Bennetton did something very similar with Unhate and its KissWall - but the Atlanta agency is unveiling it at its holiday party tonight, and is reckoning on things hotting up as the night progresses. You take a picture of yourself puckering up via Instagram, and tag it with whichever side of your face you photographed #DMTLeft or #DMTright. Upload it and see yourself liplocked with a series of colleagues or friends.