You'll Cry Over the Failure of Technology in this Moving Ad For Dtac

Y&R Thailand Shows Telcom Provider Has Heart, Even When It Fails

Published On
Jul 09, 2014

Editor's Pick

Once again, a Thai ad has made us cry like sissies, this time for telcom provider Dtac. Y&R Thailand depicts the very typical parental crisis of dealing with a crying, inconsolable baby--in this case, one who's home with a clueless papa while mama's out shopping.

The father turns on a video chat with mom over the phone in the hopes that her soothing words will do the trick, but to no avail. Eventually, he lands on a simpler, much more effective solution. "The Power of Love" ad has already gone viral, racking up more than 7 million views on Youtube.

Credits

Date
Jul 09, 2014
Brand:
Dtac
Client:
Dtac
Agency:
Young & Rubicam-Thailand
Chief Creative Officer:
Trong Tantivejakul
Art Director:
Panumas Tasila
Copywriter/Art Director:
Trong Tantivejakul
Copywriter/Art Director:
Kumphol Witpiboolrut
Director:
Kumphol Witpiboolrut
Production Company:
Sunshine-etc Co., Ltd.
Producer:
Khanuengnit Wichitsakonkit
Director, Photography:
Prapope Duangpikool
Lighting:
Udom Pinthong
Assistant Camera:
Prapope Duangpikool
Assistant Camera:
Akkarapong Kusakul
Editor:
Manop Boonwipas
Music:
Cine Digital
Sound Design:
Terdsak Janpan
Production:
Posters Co., Ltd.
Animation:
Anto Co., Ltd.

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Project Type